How a fintech startup built the strategy that closed a $4.2M Series A
Industry
Startup
Services
Strategic Planning
Company
Finlo
Industry
Startup
Services
Strategic Planning
Year
2024
HQ
Norway
A fintech founder needed a growth story investors would believe. We built the model and the narrative that closed the round.
Situation
Finlo had strong product-market fit and a growing user base, but their growth strategy was reactive — they'd scaled mostly through word of mouth and a few press mentions. With a Series A pitch 9 months out, investors were asking questions the founding team couldn't answer cleanly: what's the path to 10x users, what do the unit economics look like at scale, and why now?
What we did
We worked directly with the founders over 10 weeks to build the strategic foundation the pitch needed. That meant pressure-testing their growth assumptions against real cohort data, identifying the two acquisition channels with the strongest return, and building a 3-year model that was ambitious but defensible. We also helped them sharpen their positioning — away from trying to appeal to everyone, toward the specific underserved segment where they were already winning.
They helped us stop pitching a product and start pitching a business. That's what made the difference.
Marc Delano
— CEO, Finlo
Result
Finlo closed their Series A at $4.2M — above their initial target — within 6 months of the engagement ending. The growth model became the backbone of their investor deck and remains their framework for quarterly planning today.
10 weeks
working directly with the founding team
