How a regional retailer grew revenue by 23% without opening a single new location
Industry
Retail
Services
Revenue Growth
Company
Oaks & Co.
Industry
Retail
Services
Revenue Growth
Year
2024
HQ
Norway
A regional retailer with flatlining sales needed clarity on where to focus. We found the answer in their margins and their checkout flow.
Situation
Oaks & Co. had been profitable for years, but growth had quietly stalled. Revenue was flat for two consecutive years, foot traffic was declining, and their online store was generating less than 8% of total sales — well below the industry average. Leadership knew something had to change but disagreed on where to start.
What we did
We began with a full revenue audit to understand exactly where money was and wasn't coming from. The data pointed to two problems: margins on their top-selling product category had eroded over 18 months, and the online store was losing customers at checkout due to an unnecessarily complex purchase flow. We rebuilt the pricing model for their top three product lines and worked with the team to simplify the e-commerce experience — no redesign, just removing the friction that was causing drop-off.
We'd been staring at the same numbers for two years. They found the problem in the first week.
James Oaks
— Co-Founder, Oaks & Co.
Result
Within 6 months, overall revenue grew by 23%. Online sales climbed from 8% to 21% of total revenue. Average order value increased by $34 across all channels. No additional headcount. Minimal technology investment.
$34
average order value across all channels
